Culloma provides a range of low-cost, web-based advertising software tools that support dynamic ad insertion including the recognition, replacement and monetization of advertising in live or near-live IPTV and OTT-TV networks. Our tools help broadcasters to:
Recognize ad opportunities
Identify individual ads frame-accurately and in real time. Tight integration with touch-screen monitors allows the user to ‘touch-the-break’ to mark the exact video frame when a commercial break starts or finishes; and automatically generate cues for ad insertion.
Simple dynamic ad insertion
Automatically splice individual ads or whole commercial breaks seamlessly into live TV streams using industry standard SCTE35 or user-defined triggers.
Improve campaign management
- Organize ad content according to customer and campaign
- Manage scheduling of ad campaigns and spots
- Automatically collect ‘as run’ information, organize it according to customer, campaign, date and time, TV channel and ad spot, and save it to a single file for later use in accounting.
For more detail, visit Culloma Technology Deep Dive.
Get in touch today so we can discuss your specific needs.