One feed in, one feed out. AdRush sits in between. The grey stages are your existing kit - untouched.
The signal you already receive, exactly as it arrives.
Clean SCTE-35, noisy SCTE-35 or no cues at all.
SCTE-35 cue where you have one.
Video recognition and fingerprinting when you don't - the break is found on the picture itself.
The ad is conditioned to match your stream - codec, resolution, bitrate, audio.
Then chosen against your campaign and schedule. VAST.
Spliced frame-accurate, into your existing splicer if you have one, a Culloma platform if you don't.
On the transport stream itself - no baseband detour, no cloud migration.
Every insertion logged.
As-run data flows back, so what aired is a record, not a guess.
The as-run feeds the commercial suite.
Sell, ingest, schedule, log, reconcile, invoice.
To QAM or set-top box, down the delivery path you already run.
One feed out, with your ad in the break.
Two halves. The engine finds the break, puts the right ad in and proves it ran. The commercial suite is the light back-office around it.
One feed in, a different ad per region, back to programme frame-accurate.
Network-wide, regional or per-zone - whatever granularity your delivery supports.
Filler and relayed ads become billable ads of your own, with or without a clean cue.
Splicing happens on the transport stream itself.
No conversion to baseband and back. No cloud or OTT migration.
Your IRDs, your splicer and your delivery path stay where they are.
A lightweight suite covers the whole commercial flow - sell the deal, ingest the creative, schedule it into the break, log what aired, reconcile, invoice.
Run the sell side without standing up a big back-office behind it.
Every operator sells, schedules, reports and bills differently.
AdRush is adapted from a proven core to fit yours, and changes are usually in service within a few weeks.
Right-sized for small and regional operators.
A short call to start. We'll talk through how you work, what's going out in your ad breaks right now and what your incoming feeds actually look like, then tell you whether it's worth doing.
Book a short call