Make ad revenue from the inventory you're already broadcasting.

Turn default spots, filler and unsold breaks into billable advertising. AdRush finds the break even when cue markers are messy or missing, and slots into the splicer workflow you already run.

Discuss your deployment

Built for cable, satellite, IPTV and hybrid operators who run their own breaks.

Meet AdRush.

AdRush is the engine and the tooling around it: the orange stages below, dropped into the stream path you already run.AdRush drops into the stream path you already run - finding the break, placing the right ad and logging what aired. Revenue, your workflow, live in weeks.

Feed in your kit

IRD, satellite or transport-stream feed.

→
Detect

SCTE-35 cue where available. Video recognition and fingerprinting when it isn't.

→
Select / Schedule

Ad conditioned to match your stream, then chosen against your campaign and schedule - VAST.

→
Play

Frame-accurate, into your existing splicer if you have one, a Culloma platform if you don't.

→
Out your kit

To QAM / set-top box.

Verify Every insertion logged - as-run data flows back to reporting, for billing and reconciliation.
See how AdRush works →

See how AdRush works

Built for linear TV operators.

Cable, satellite, IPTV or hybrid: if you run your own ad breaks, control your own playout and splicing, and have ads to place, we can help.

Cable

Regional breakouts with local-sales avails left unsold because the back‑office integration looked too heavy. AdRush places against your zones and returns as-run to reporting and billing.

Satellite

Local-ad windows where generic upstream ads you're meant to replace at the headend get passed through instead. AdRush takes the break, drops the local ad in frame-accurate, and moves on.

IPTV and hybrid

Overnight and daytime windows that rarely get sold, and feeds arriving with signaling you cannot rely on. AdRush treats both as inventory: find the break, place the ad, log what aired.

Already in production - with operators like you.

Viamedia runs Culloma ad insertion in production today. AVS took the same engine into Argentina on the transport stream, with no baseband conversion in the path. Asked what stood out, both named the same thing: a team that adapts to the way they work.

Viamedia
Audio Video Sistemas
Working with Culloma has enabled us to bring ad insertion solutions to operators and markets that previously could not justify the cost. Culloma has been a true partner every step of the way.
Wendell Decker SVP IT & Technical Services, Viamedia

Read the case study →

Culloma adapted its solution for our clients using specially designed software and panels to make the operation more friendly.
Alex Perelman Founder, AVS

Read the case study →

Map showing AdRush implementations in the United States, Canada, Mexico, the United Kingdom, Argentina and Taiwan
Implementations in six countries: United States, Mexico, United Kingdom, Canada, Argentina, Taiwan.

It works with the plant you already run.

Standards-compliant where the standards exist, and pragmatic where they do not - wired into the plant and the scale you operate today.

SCTE-35
Splice signaling.
VAST
Creative delivery.
Transport stream
Native. Splicing happens on the stream itself, with no conversion to baseband and back.
Your existing splicer
AdRush works inside the splicer workflow you run now. No re-platform, no cloud or OTT migration.
Your scale
Made for small and regional operators, right-sized to how you already run.

Let's find out what your breaks are worth.

A short call to start. We'll talk through how you work, what's going out in your ad breaks right now and what your incoming feeds actually look like, then tell you whether it's worth doing.

Book a short call
Or email marketing@culloma.com