Case study · Audio Video Sistemas

Adapted to the way the operation already ran

Audio Video Sistemas was a consultancy and integrator of content production and delivery solutions, working out of Buenos Aires and Miami with long experience across cable, satellite and OTT delivery. Culloma's ad insertion went into the solutions AVS built for its clients in Argentina. This is track record rather than a current deployment, and it proved the thing we still build for: the engine bends to the operation, not the other way around.

The situation

Their clients ran the breaks by hand

AVS designed and integrated delivery solutions, and the clients it served were often small linear TV operators whose ad operations were manual. A supplier recommended Culloma. Our insertion, though, was built to run itself: it took a digital trigger to start the break and handled the rest. That assumed a level of automation the people at the far end of the chain did not have, and a tool the operator cannot actually work is not a tool an integrator can put its name to.

What changed

Culloma built for the operation in front of it

Instead of asking the operators to change how they worked, Culloma built software and control panels around the manual operation, so calling and running a break fit the way the room already ran. The insertion itself stayed on the transport stream. Nothing had to be converted out to baseband and back, so AVS was spared the routers and other appliances that conversion pulls in behind it, and its clients kept the delivery chain they already had.

Culloma adapted its solution for our clients using specially designed software and panels to make the operation more friendly. The fact that Culloma is based on transport stream splicing reduces the investment of converting stream to baseband signals, providing us huge savings in routers and other appliances.
Alex Perelman Founder, AVS
The result

Ad insertion the operators could work

AVS integrated Culloma's ad insertion into the solutions it delivered to its digital cable clients, and those clients used it against inventory they were already carrying. The capability arrived without a re-plumbing project to pay for first, and it arrived shaped around the operation rather than around a diagram. That is still the pattern: the engine goes in behind the workflow an operator already runs, and the parts that do not fit get made to fit.

We integrated Culloma's products into our solutions for our digital cable TV customers. Our customers were delighted with the useful and elegant tool to increment their revenues.
Alex Perelman Founder, AVS

Every operator works differently. We're built for that.

Culloma is the ad-insertion specialist for linear TV operators - we turn the ad breaks you're already broadcasting into revenue, even when your feed has no clean SCTE-35. Tell us how your breaks run today, and we'll tell you what it takes to insert into them.

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